Writing this down, so I don’t forget it as we go through everything:
My “big idea”* is completely noncontroversial among specialists, but it’s an incredibly controversial claim among many (maybe even most) nonspecialists. Will this affect my course design? Presumably yes—but how? Similarly, if my big idea was something controversial among specialists, or something noncontroversial among nonspecialists, how would that affect the course design process?
* Linguistic variation is natural.